Driving Value through Community Engagement
The average patient churn rate for U.S. health systems today is 48%. That means nearly half of your patients are disloyal – which can be an incredible long-term threat.
It can also be an opportunity. With only 1/3rd of all healthcare consumers saying they’re actively engaged with their providers, those that differentiate their offering can build brand awareness that drives new customer acquisition. And that’s precisely what leading health systems are doing with Docent Health today.
Care Transitions Cross Sell
The Docent Health Platform can provide care continuity for unaffiliated patients who have visited an Urgent Care or Emergency Department and have no assigned PCP. Docent’s system creates flags and rules to reach out to these patients to help them find a new PCP, schedule an appointment, and access various helpful resources.
Hospital New Customer Acquisition
Docent helps identify, support, and convert shopping patients at upstream access points (e.g. tours, classes, events, access center patients, marketing lists). These campaigns, supported by textable service guides, help build a dialogue early that can convert into upstream patient funnel growth.
A Modern Way to Expand Your Customer Base
Docent Health uses a playbook built from both within healthcare, and outside of it, to help you differentiate your brand, capture untapped value, and use typical breakdowns in a healthcare experience, your advantage.
Patients are comparing their health experiences to the innovative experiences they have in industries like retail, travel, hospitality, and more. With Docent Health, you can use our best-in-class consumer engagement technology and services to offer the same, if not better, quality of support.
Docent Health has encoded rules that can either prompt, or track, when a testimonial is provided by a patient or member. If necessary, the rules can also solicit consents for those quotes or photos or feedback to be shared, giving you a marketing edge as you garner the voice of your customer.
Dormant Patient Panel Outreach
One of the most consistently missed opportunities in healthcare today is the chance to reengage patients who have skipped their annual wellness visit. The Docent Health Platform can identify these patients, trigger key activities, and then use tools like AI-generated texting to help engage and facilitate appointment scheduling.